Rosie Huntington

Oct 21, 2023

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Shop the full collection now

Underwear shopping is one of our least favourite activities. Probably because our list of requirements is so long – we want underwear that is as comfy as it is sexy, while also being well-made for the perfect fit to make us feel like our best selves.

We're really not asking for much TBH. But the solution will be different for every body because our bodies are all different (duh). Big busted gals will need bras with built-in support, for example.

If there's one brand we found that ticks almost every box for everyone – read: pretty designs, soft fabrics, size inclusivity, *and* affordable price points, AKA the holy grail of underwear brands – it's Rosie for Marks & Spencer. The lingerie line designed by model Rosie Huntington-Whiteley and sold exclusively by the high street giant has been an underwear drawer classic since it launched waaay back in 2012.

It's no surprise then it's the high street's longest (and most successful) lingerie collaboration. And by the looks of it the latest collection, as modelled by Rosie herself in her latest Instagram post, is just as good as previous offerings.

Wearing the Aster Sparkle Lace Wired Plunge Bra and matching Aster Sparkle Lace High Leg Knickers, Rosie – who is straight off the back of a successful swimwear collaboration with Hunza G and a partnership with Adanola – captioned the video "The perfect set for summer from my Rosie Lingerie collection 🤍 combining delicate French-designed lace with satin trims."

Shop Rosie's favourite bra and underwear set now:

She revealed the set was her favourite design from the new collection, telling her followers, "So, I wanted to show you my favourite set from Rosie Lingerie. This is launching in June / July and this is one of our bridal sets.

"This is in our classic, iconic bow plunge which you know is my favourite bra that we do. I love the detailing on here and the little crystals which just give it that lovely sort of bridal feel" she continued, referring to the crystal embellishment detailing scattered over the lace cups.

"And the knicker, which is our classic high-leg. Really flattering on the body. I love this Aster white colour, really pretty on a tan. And I'm obsessed."

Shop the full Rosie Lingerie collection here

If you were looking for an excuse to refresh your underwear drawer (aren't we always?) ake this as your sign.

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